Optimizing News Website: It is something DIFFERENT

Is your website is all about news? Then it must be optimized for search engines with different strategies.

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The first and foremost thing you have to do is to construct a really informative website with separate news section for different news or updates. If your news site follows what some popular sites do like Huffington Post or The Guardian then chances are there that your website also gets indexed quickly and gets a decent placement in Google search results.

As per Google, sharing news is not marketing and hence we have to think or try something really different while optimizing a news website.

ACCELERATED MOBILE PAGES (AMP)

This goes for all websites, but with the colossal amount of people checking news on their mobile devices, you want to make certain this is done correctly on your news site. AMP’s goal is to let somebody see articles instantaneously on a mobile device, instead of loading the full-size desktop site or all the fancy things we fashioned in our responsive website. AMP strips all the design and fancy objects and focuses on conveying the key content as soon as possible.

WEBSITE’S CRAWL SPEED

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You want your news website to be indexed and crawled by Google. But you have been noticing that it is not happening that fast as per your expectation. There are certain things, following which your website’s crawl speed can be increased. Make sure to the xml sitemap is made available to your site. However, don’t create the sitemap using regular sitemap generator. Instead, use News SEO plugin to get that done.

If you are unable to add the sitemap, seek help from exp