A NEWS RELEASE IS NOT AN AD
Copyright (c) 2003 by Angela Booth
You sent out a news release. Then a newspaper or a magazine (or
both, oh happy day) published an article about you based on the
release. Whoopee! Break out the Dom Perignon!
It’s true, an article about your business does wonders for your
business. Not only do you get an increase in business, but you
can leverage the article in many ways. You can create reprints of
the article to send to current clients and prospects, and you can
use the article in your advertising. The article gives you
instant credibility.
So how do you get all this free advertising? You’re well on the
way to that newspaper or magazine article if you realize that a
news release is NOT AN AD. It’s NEWS about your business. If your
news release has a whiff of advertising about it, it will it hit
journalists’ round files faster than it took you to lick the
stamp and paste it on the envelope.
Unfortunately many small business owners, and even many
copywriters, are unclear about the difference betwee
